I just finished reading Terrace Crawford’s new book on using social media in ministry, #GoingSocial. It’s a great book, and while it’s just under 200 pages, it’s a quick read – I did it in one sitting.
Crawford does a great job of introducing the concept of using social media for ministry, the value in doing so, and the cultural relevance. He also does a great job of tackling some of the concerns people have that hold them back. The book is ideal for people with little to no social media experience or knowledge, as he carefully walks people through how to start using the major social media outlets out there.
He also gives some great practical advice on how to take advantage of the many outlets out there; blogging, Facebook, Twitter, YouTube. I actually found myself putting down the book as I was reading it to make some immediate changes to some of the social media outlets our student ministry uses, and then jumping back into the book.
I liked his writing style; easy to read, good pacing, informative but written in a way that those inexperienced wouldn’t be intimidated. At the same time, as someone who has been using all of those tools for years, I still felt like there was some solid advice and direction for me to act on as well. I came away from it feeling good about how we’ve been using Facebook for our student ministry and Twitter, but with a lot of great thoughts on how I could be more effective with YouTube – I’m definitely missing some opportunities there.
All in all, #GoingSocial is a must have for church leaders. It’s a great book, and one that I will be passing on to the other leaders in my church to take a look at. You can find it at the best price here.